About Us
We are the Initiators to a Branded World.


The Institute develops charismatic leaders who dare to make a difference with their communities, their clients, their families and their organizations. Our graduates are trained as BrandImage professionals who work with others on appearance, behavior, communication and presentation skills.

Chapter One BrandImage International Institute™ (BII) is set to be a World Class Provider in BrandImage Consultancy trainings. With future overseas institution collaborations, we will continue to forge forward to build the brand name globally, at the same time reflecting its attributes of excellence, quality, passion and style.

Our Vision

“To be an international provider of world class BrandImage Education.”

Our Mission

“To excite, engage and empower individuals to succeed in their respective careers and businesses through professional BrandImage Education.”

Organization Chart

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Wendy Lee

Principal of BrandImage International Institute™

Wendy Lee, the founder of Chapter One Asia, an award winning BrandImage™ Consultancy Firm, has been voted as one of Asia’s most inspiring speakers! She is also the Director of the World’s First BrandImage International Institute™, a joint collaborationwith(OUM) Open University Malaysia.

To date, Wendy has trained and coached more than 70,000 corporate executives, helping them define and refine their brand and image through their appearance, behavior and communication. Her list of corporate clients include Unilever, Sunway Group, CIMB, Bank Negara, Petronas, Citibank, DRBHICOM, Genting World Resorts, Scope International, UMW, DHL, Shang-ri-La Hotel, Mandarin Oriental Hotel, and the list continues to grow.

• President of MABIC (The Malaysia Association of Brand and Image Consultants).
• The Asian Image Consultant of the Year by The Australian Image Company.
• Professional Membership of The Association of Image Consultants International (AICI),
• Professional Membership of The Federation of Image Consultants (TFIC)
• Professional Membership of The Association of Colourflair Consultants (MACC),
• Columnist with The Star – Mystarjob.com, Miss Behave column, Clovetwo,and MalaysiaSME’s Pillars.
• Author of best selling < Up Your Value!>
• Appointed as Media Prima Berhad (TV3, NTV7, 8TV, TV9)’s image consultant.
• Panel judges for The Miss Astro Chinese International Pageant.
• Featured in Astro, 8TV, RTM, TV3, NTV7, RedFM, Capital FM, BFM, The New Straits Times, The Star, Sin Chew Jit Poh, Her World, Feminine, In Trend, Cittabella, Cleo, etc.

Learning In Action